The thing is all of those things are present to some extent in YouTuber’s Life – it’s just parcelled up in such an eerily cartoony package that it seems like a chilling, corporate exercise instead of a look at the hardships of internet fame. “Want to be happy, kids? Sell out all of your individuality!”. I’m sure this wasn’t the intention of the developers, in all truth it’s probably just the equally cynical viewpoint of one caffeine-addled games writer, but it’s worth thinking about. YouTubers Life is meant to be a kid-friendly sim honing in on easily the biggest trend of our time, and it does so smartly. The graphics are simple and appealing, the gameplay itself is enjoyable but quickly grows repetitive – it’s easily the kind of thing you play for 8 hours in a row once and then don’t touch again for months. Easygoing simulation or sinister corporate message, YouTubers Life is a fun experience and an interesting, if shallow, look at what goes into achieving internet fame.
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